YOUR INFLUENCE.

YOUR BRAND.

YOUR TIME.

Elevate Your Personal Brand, Own Your Voice, and Create Your Next Chapter.

A 6-week hybrid group program to help former athletes build a personal brand that commands respect, attracts opportunity, and makes real impact — without needing a huge audience or pretending to be someone you’re not.

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You’ve hung up the jersey, but now you’re asking: “What’s next?”

You still have the drive–but no clear direction.
You have a story–but don't know how to tell it online.
You know you’re meant for more– but “content creation” feels foreign.
You’ve outgrown your old identity, but haven’t built the new one yet.

Sound familiar? If so, then this is your playbook.

Your legacy doesn't just end at the final buzzer.

-Build a personal brand that aligns with who you are.

-Own your voice online without trying to be an influencer.

-Monetize your message through speaking, coaching, or consulting.

-Connect with aligned audiences, partners, and platforms.

6 Live Sessions

Weekly interactive coaching calls + replays for all sessions.

Guided Frameworks

Plug-and-play templates, scripts, and brand blueprints to make this simple.

High-Level Community

You’re not doing this solo. You’ll build alongside other high-performers.

THE CURRICULUM

Week

1

2

3

4

5

6

Theme

Identity & Mission

Audience & Market

Content Playbook

Platform Strategy

Monetization Moves

Launch & Connections

Playbook Outcome

Define Brand Story

Align with athlete legacy

Discover target audience & positioning

Map content types that resonate-videos, stories, etc.

Choose channels (LinkedIn, podcast, YouTube, etc.).

Speaking offers, coaching frameworks, consulting structure

Pitch practice, visibility strategy, onboarding speaking gigs

Meet Alex

Former NFL'er turned Leadership Consultant, Author & Speaker

Alex is the author of The Ultimate Playbook for Athletes: How to Use Your Influence and Master Life Beyond the Game.

A dynamic leadership speaker, personal development coach, consultant, and podcast host of The Shark Effect Podcast (top 1.5 % of podcasts in the World). Alex draws from his eight-year NFL career—after being drafted #11 overall in the 1996 NFL Draft—to inspire individuals and teams to elevate their mindset, authority, communication, confidence, and influence.

Since 2015, Alex has been a thriving entrepreneur, helping others align their message with their passion to create meaningful impact and profit. He teaches athletes, leaders, and visionaries how to build a business around their passion, story, and unique message.

WHAT THEY ARE SAYING

"Alex provides a proactive game plan and bridges the gap; he brings consciousness to the process of finding your identity outside of sport, while highlighting how to articulate your experience in sport for all future business or personal endeavors."

Alex B.

Former NFL veteran

"Alex has helped me finally understand who I truly am after more than 40 years of searching. He guided me through one of the hardest transitions of my life, going from leading a company with 100 employees to rediscovering my identity beyond business. More than a coach, he’s become a mentor, a friend, and a real-life example of the kind of man, husband, and father I aspire to be."

Joey M.

Former Collegiate 2-sport athlete

"I really appreciate everything Alex has done for me over the last couple of months. The wisdom, advice, and listening ear have exceeded my expectations. I definitely consider Alex a friend and most definitely in my inner circle of people that I trust."